Designs built around users, grounded in accessibility.

Product designer with 15+ years spanning UX strategy, design systems, front-end development, and team leadership.

I specialize in component-based design and translating ambiguous requests into clear, data-driven solutions — building cohesive, scalable experiences that put users first while balancing business outcomes.

Product description page

Research revealed shoppers wanted product information in plain, everyday language—free of industry jargon—while still being able to dive deeper into the details that mattered most to them. I redesigned PDP hierarchy and storytelling into two templates: a richer, more detailed version for our flagship product to spotlight its added value, and a simpler, streamlined version for the rest of the line.

Problem
  • Unclear value — shoppers struggled to understand what set each hearing aid apart
  • Too much to digest — dense, unstructured content overwhelmed shoppers before they could decide.
  • Look-alike products, different prices — visually similar products with very different price points made comparison difficult.
Solution
  • Flagship template — polished assets, richer content, and animation to tell the story behind the higher-priced product.
  • Standard template — a more static, direct content approach for the rest of the product line.
  • Plain, benefit-first language — replaced industry jargon with common terms, leading every statement with the benefit to the shopper to build up product value.
Outcome
  • More time on page — shoppers engaged more deeply with the content.
  • Fewer support calls — fewer shoppers needed to call in with product questions.
  • More website orders and better conversion — clearer content moved more shoppers to purchase online.
  • Increased trust — shoppers felt more confident they were making the right decision.
Figma Prototypes:
Desktop
Mobile

A faster checkout built to convert

Data showed 90%+ of orders were single-item, making a multi-item cart unnecessary. Removing it and simplifying checkout increased conversion and reduced time to purchase.

Problem
  • Too many steps — shoppers moved through a separate cart page before checkout, adding an extra decision point that slowed them down.
  • Busy, cluttered design — dense layouts and competing visual elements made it hard to focus on completing the purchase.
  • Value not reinforced at checkout — pricing, shipping, and product benefits weren't visible where shoppers needed reassurance most.
  • Limited payment options — a narrow set of payment methods created friction for shoppers who preferred other ways to pay.
Solution
  • Removed the cart — shoppers now go straight to checkout, cutting an entire step from the path to purchase.
  • Simplified the design — an intuitive, streamlined flow that's easy to understand and follow from start to finish.
  • Added more payment options — elevated financing choices so shoppers can pay the way that works best for them.
  • Built in trust and value — clearer confirmation of what shoppers are receiving, with free shipping and discounts highlighted throughout.
Outcome
  • Buy Now, Pay Later adoption increased — clearer financing options at checkout removed a major barrier to purchase.
  • Conversion increased — the simplified, cart-free flow made it easier for shoppers to complete their purchase.
  • Time spent checking out went down — fewer steps and a clearer design got shoppers through checkout faster.

Eargo Mobile App

The path to editing hearing programs was unclear and slow. I redesigned the flow end to end, giving users a clearer, faster way to adjust their programs.

Problem
  • Multi-step editing flow — what should have been a quick change took users through many separate steps.
  • Unclear edit action — the edit button on the original screen didn't make clear what users were actually editing.
Solution
  • Tied editing to the program slot — the edit action now lives directly on the program slot, making it clear which program is being edited.
  • Larger touch targets — emphasized each program's touch target for easier, more confident interaction.
Outcome
  • Clearer available actions — users better understood what actions were available to them.
  • Less confusion when editing — users had a clearer sense of what their changes were actually doing.